As recreational running became popular in the 1970s, the standard for running shoes shifted from mere existence to performance. While the designs of the era would be considered simple by today’s standards, the decade stands out as the moment when running shoes really came into their own. The 327 sheds new light on the 70s as a time of innovation, reimagining classic design elements with a thoroughly contemporary outlook. With an edgy reworking of the tried and tested wedge silhouette, oversized asymmetrically applied ‘N’ branding and a wraparound trail-inspired lugged outsole, the 327 offers nothing less than a complete reinterpretation of our running heritage.
