The Nike Air Jordan 1 High debuted in 1985 as the first signature shoe for Michael Jordan, paving the way for a successful and iconic career. Designed by Peter Moore, the Jordan 1 has a design inspired by the Nike Dunk, adorned with the Nike Swoosh and the Jordan Wings logo. In the course of the second retro of the Air Jordan 1 High in the 2000s, the Jordan 1 Mid was also launched on the market. Jordan wanted to gain a foothold in the lifestyle segment with the Mid version, as it was not as performance-oriented as the classic High.
