As running became popular in the 1970s, the standard for running shoes shifted from mere existence to performance. Although the designs of the time would be considered simplistic by today’s standards, this decade marks the beginning of a new era of running shoes. The 327 shines a new light on the ’70s as a time of innovation, boldly reimagining classic design elements with a thoroughly modern angle. With an edgy redesign of the tried and tested wedge silhouette, an oversized asymmetrically placed N logo and a wraparound trail-inspired lug sole, the 327 is nothing less than a complete reinterpretation of the New Balance running shoe tradition.
